Accessibility Statement

Our commitment

At The Cura Collective (“we,” “us,” or “our”), we are committed to making our website and digital communications accessible to as many people as possible, including people with disabilities.

We work to provide a digital experience that is usable, understandable, and accessible across our website, email communications, SMS/text communications, and AI-assisted chat experiences.

We strive to make our digital content and services:

• perceivable
• operable
• understandable
• robust

We aim to design, build, and maintain our website and communications in a way that reduces barriers and supports access for all users.

Accessibility standard

We aim to align our website and web-based experiences with the Web Content Accessibility Guidelines (WCAG) 2.2 Level AA.

Scope of this statement

This Accessibility Statement applies to:

• our public website
• our web forms and interactive web content
• HTML email communications sent by The Cura Collective
• SMS/text messaging communications sent by The Cura Collective
• AI-assisted chat or chatbot experiences we provide on our website

This statement does not necessarily apply to third-party platforms or websites we do not control, including linked services, booking tools, payment systems, social media platforms, or embedded third-party applications.

Website accessibility

We work to support accessibility on our website by aiming to provide:

• keyboard-accessible navigation and interactive elements
• visible focus indicators
• meaningful headings, labels, and structure
• readable text, spacing, and contrast
• descriptive links and form instructions
• text alternatives for meaningful images where appropriate
• responsive layouts across common devices and screen sizes
• accessible alternatives when a feature cannot be made fully accessible immediately

Email accessibility

We aim to make our email communications accessible by:

• using clear and descriptive subject lines
• writing in plain language
• using accessible HTML structure or plain text when appropriate
• avoiding image-only emails for essential information
• using descriptive link text
• avoiding reliance on color alone to communicate meaning
• maintaining readable contrast and layout where supported by email platforms

Where attachments are necessary, we will make reasonable efforts to provide accessible versions or accessible alternatives upon request.

SMS / text messaging accessibility

We recognize that SMS is a limited format, but we still aim to make text communications as accessible and understandable as possible by:

• using plain language
• keeping messages concise and action-oriented
• avoiding unnecessary abbreviations and jargon
• identifying ourselves clearly in messages
• avoiding link-only or image-only essential communications where possible
• providing an alternative way to get help when needed
• honoring standard opt-out and help keywords where applicable, including STOP and HELP

Because SMS has formatting limitations, some content may be easier to access through email or our website.

AI chatbot accessibility

Where we offer an AI-assisted chat or chatbot experience, we aim to make that experience accessible by supporting:

• keyboard access to chat launchers, input fields, and controls
• readable labels and instructions
• clear focus states
• screen-reader compatible interaction where technically supported
• predictable conversation and interface behavior
• an alternative contact method when the chatbot cannot fully assist

When needed, users may contact us directly for support instead of relying on the chatbot alone.

Ongoing improvement

Accessibility is an ongoing effort. We regularly review our digital experiences and continue working to improve accessibility as our website, communications, and tools evolve.

Known limitations

Although we strive to make all content and functionality accessible, some areas may have limitations from time to time, including:

• older content published before accessibility updates
• third-party tools or embedded services outside our direct control
• certain documents, media, or platform-dependent features

When we become aware of an accessibility issue, we work to address it or provide an accessible alternative where reasonably possible.

Feedback and assistance

If you experience difficulty accessing any part of our website, email communications, SMS messages, or chatbot experience, or if you need an alternative format or assistance, please contact us.

Statement updates

We may update this Accessibility Statement from time to time to reflect improvements or changes to our website, services, or legal requirements. Any updates will be posted on this page with a revised “Last reviewed” date.